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0% consignment fee among changes at H&H Classics

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Written by Auction House PR   
Monday, 12 March 2012 09:57

A Rolls-Royce Silver Ghost has already been consigned to the Rolls-Royce Enthusiasts Club sale, which H&H Classics will conduct June 16. Image courtesy H&H Classics Ltd.

APPLETON, England – H&H Classics Ltd., which has a reputation for innovation within the classic vehicle auction industry, has announced major changes in the way it will auction motorcars—including a zero percent vendor’s commission on specific sales.

The changes that set the newly restructured company apart from its competitors include:

  • An innovative range of three distinctly different types of sales for clients to choose from Settlement down from eight working days to just three working days;
  • Each entry having a dedicated account manager to ensure an optimum level of client service throughout the end to end process;
  • A strict 25-point code of operation to aid the above.

“With 19 years’ successful experience of the sector behind us, we decided clients deserved a level of care and attention that was currently unobtainable. Our new offering will provide them with the optimum experience, irrespective of whether they are selling a £5,000 MGB or a £5 million Ferrari,” said Simon Hope, the company’s managing director.

From hereon, H&H’s dramatically expanded auction calendar will be divided into “Specialist,” “General” and “Open” sales.

Specialist sales: These will be held at notably prestigious venues throughout the UK and feature their own bespoke entry criteria. They will be backed by pre-event evening receptions and lavishly produced catalogs, not to mention a far greater level of national and international advertising. They will also be run in conjunction with complementary organizations able to introduce a fresh source of potential buyers of a suitably high net worth, and feature a vendor’s commission of just 6 percent.

General sales: These will take place at a range of accessible locations around the country, comprise a broad selection of vehicles, be backed by smaller, fully illustrated catalogs and attract that ground-breaking zero percent commission.

Open sales:
 Another new approach (currently under wraps), these auctions will provide vendors with a uniquely proactive means of selling their vehicles. Again, the vendor’s commission will be zero percent.

Irrespective of which sale is chosen, every client will be allocated an account manager who will oversee their entry throughout. Each such manager will be beholden to a strict 25-point checklist, structured to ensure maximum client satisfaction and a consistent level of excellent service.

From the start H&H has been known for its prompt settlement, and already operates on an eight-day term. This is now being slashed to just three working days—another industry first.

H&H’s considerably enlarged 11-sale calendar for 2012 contains numerous innovative additions, including an “Excellence in Engineering” sale at Rockingham Castle in conjunction with the Rolls-Royce Enthusiasts’ Club, June 16; a “Private Sale Showcase of Supercars and Superclassics” at Motorexpo, Canary Wharf, June 11-17; a “Coupes & Cabriolets” auction at Donnington Priory, Newbury in conjunction with Dreweatts, Aug. 8; a Stoneleigh Park sale in association with the Coventry Festival of Motoring, Aug. 26; and, following the success of last year’s £3 million sale at the Imperial War Museum, Duxford, the company will be holding two auctions at this popular venue, April 19 and Oct. 4.

Every member of the enhanced H&H team—whose numbers have doubled in the past year—has been allocated an area of the classic/classic motor sports scene to participate in on a regular basis.

Summarizing this major, multifaceted announcement, Sales Manager Damian Jones said: “We are extremely excited by our new approach to classic and collectors’ vehicle sales, which we sincerely believe provides us with a sector-leading product suitable for each and every client; an innovation that will guarantee a previously unseen level of service for them all.”

Visit the company online at

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A Rolls-Royce Silver Ghost has already been consigned to the Rolls-Royce Enthusiasts Club sale, which H&H Classics will conduct June 16. Image courtesy H&H Classics Ltd.

Last Updated on Monday, 12 March 2012 10:22

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