Imax to convert Smithsonian theaters to laser projection

Written by BRETT ZONGKER, Associated Press

Thursday, 17 January 2013 11:06

IMAX Theater at the National Museum of the United States Air Force in Dayton, Ohio. Image by DavidDDean. This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

WASHINGTON (AP) – Imax Corp. is beginning an initiative to transition museum-based theaters to new laser digital projection, beginning with the Smithsonian Institution in Washington.

Imax announced plans Tuesday to upgrade the Smithsonian's three theaters in 2014. New technology uses lasers instead of light bulbs to light giant movie screens.

Imax CEO Richard Gelfond says the company invested $50 million to develop laser projection. He says Imax's roots are in museums, and it aims to keep that business as film becomes obsolete. Digital projection allows museums to show more Hollywood movies.

The new system includes technology that Imax licensed from Eastman Kodak Co. in 2011 to improve digital images on the largest screens.

Long associated with educational films, Ontario-based Imax also is announcing plans to produce four new documentaries with MacGillivray Freeman Films.

AP-WF-01-15-13 1440GMT

ADDITIONAL IMAGE OF NOTE

IMAX Theater at the National Museum of the United States Air Force in Dayton, Ohio. Image by DavidDDean. This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.

Last Updated on Thursday, 17 January 2013 12:26